Oakley is synonymous with quality, technology and good work.
James Jannard was named after his dog "Oakley", an English Setter named "Oakley Anne". Jannard began marketing what he called 'The Oakley Fist' at motocross events, selling them out of the trunk of his car. His motorcycle grips were different from those used at the time, using a proprietary material for which he used the name 'Unobtainium', a unique Jannard creation. The material is still used to make temple covers and nose bridges for Oakley glasses.